Reg. All About Ads' reported Shriram Cement's ill-taste advertisements

The recent advertisements of one of India's cement manufacturers, Shriram Cement, is drawing flak from scores of netizens, especially the professionals linked to advertising, copywriting and creative media.

NDTV's one of popular programmes and online social media entity- 'All About Ads' has highlighted three of such advertisement stills on its Facebook page.

The three advertisements in question are shown showing three of international historic (relatively older-world) constructed monuments/ structures with Shriram Cement's logo in the bottom right hand side and a misspelled (deliberate or bad-copywriting-resulted, who knows?!!) tag line 'Unfotunately since 1987' near parts of the monuments/ structures that are damaged and/or broken with lapse of time over the years.

There have been umpteen of comments and negative feedback on the matter on All About Ads' facebook page damning the people behind the Ad.

To sum it up, the fact and irony of the matter is that the said advertisements are really in bad taste and the promoters (DCM Shriram Consolidated Ltd., makers of Fenesta Building Systems too), even if find negative publicity as some good publicity for its cement branding, should immediately roll back the campaign and if possible never repeat such disgusting bad taste publicity gimmicks (if they were actually designed so!).

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