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From editors' desk-- Reg. our first ever Formal Newsletter via MailChimp platform

Wednesday, December 14, 2011 ||| POST TAGS ==> , ,
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Just a quick word from the BricksnMortar Edesk today to share another first of bricks-n-mortar.com blog.

We have sent our very first formal newsletter yesterday having started an association with one of the world wide web's best email marketing & networking platforms- The MailChimp.

While the Edesk kept on thinking for sometime as what should be the content of the first formal newsletter, it so happened by means of unplanned thread of events. We internally agreed on one point that whichever Edesk member would ready the content first on his/her chosen topic, would be welcomed by all, and the same shall be dispatched.

Ultimately, it was the brainchild of the youngest and newest member of our Edesk, Nyra, whose idea and content was uploaded. And we all actually liked the concept of her idea.

Her idea was first to address all those visitors and would-be patrons of ours who visit our blog at some point of time, and then like it; send us useful feedback and tell us they have subscribed to our updates (by means of Email subscription or RSS Feeds method). They follow the procedure what they are required to do by sending a request to us writing-in their email IDs. (For quick reference, the links for subscription are there on the top right side of the main body of the blog)

By this mean, we get their request immediately through either of our chosen Google's Feedburner or Feedblitz platforms. A procedural confirmation email from these platforms is sent to respective email IDs who have requested for subscription. But, ironically, these beautiful people forget to confirm their email IDs by way of the received confirmation email from our end; and end up not receiving the updates.

Nyra said, she got this idea after she ascertained the problem of a visitor who had somewhat angrily asked over our facebook handle why she was not receiving the updates despite having registered for the same! Upon pondering over the matter, she said she checked the details and found out that the person asking the question had not verified her credentials and email ID. And like this person, there were many on the list (62 in number to be very specific) who had requested for free subscription to our updates, but were not getting the same since they forgot/ missed/ ignored to verify their email IDs.

By means of our first formal newsletter, we have addressed to all such people who were listed as ones having requested for subscription, but had not verified the credentials. In case, YOU are also the one among them, and reading this post right here, ensure this very instance that you login to your respective (chosen) email ID; look for the confirmation email sent from us [ team(at)bricks-n-mortar(dot)com ]; and confirm following the simple click of the verification hyperlink. DO IT RIGHT NOW, please, so that your free subscription to updates is started immediately!

Others, who may like to see this Newsletter online to read it and check out its look and feel, may check it clicking here.

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About changes in our web content layout; Approaching 1,00,000 Pageloads Landmark; and Yearly Giveaways!

Monday, December 12, 2011 ||| POST TAGS ==> , , ,
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Netizens who might have visited our blog this past weekend must have observed a bit change in BRICKS-n-MORTAR.com 's content outlook on the live webspace.

The clutter on the top two folds of the blog has been simplified with only the essentials remaining there on the centre-to-right-sided content columns. By the way, for those who aren't aware of this tech jargon-- first fold of a website is meant to be the topmost portion of a webpage that is visible on the screen upon first click without having scrolled down to view rest of the content, and so on.

Visitors to our blog would now find it easy to view and surf through the popular and trending stuff of this blog. The stuff that would be visible in the said area would be:

  • Blog Feed, Subscription and prominent Social Media hyperlinks
  • Search bar | (an intrinsic one, and another google sourced)
  • Top 15 Liked, Linked & Shared Posts of BRICKS-n-MORTAR | Data Source: Google & respective Social Media Stats
  • Visitor Metrics Data showing Total Pageloads for this blog | Data Source: Google Stats (Automated data)
  • Top 10 Posts Receiving Highest Visitors and Pageviews | List Source: Google Stats (Automated data)
  • Facebook plugin for this blog
The current changes have been brought out as a result of an online survey on two of our noted social media links whereby we had asked our patrons, fans, followers, subscribers and visitors to vote for one of the four given options that in their opinion should be given more prominence on top folds so as to ultimately help blog visitors. The most voted choice, out of the given options, has now been incorporated duly obliging the patrons of this blog.

Furthermore, to end this very update post, BricksnMortar Edesk is pleased to share with all our readers & patrons that our blog is about to witness the landmark of 1,00,000 (a Hundred Thousand) Total Pageloads (as recorded & summarized by the automated data from 'Google Stats') sometime this week.

Although it is just another statistical landmark for our blog, yet it brings about the joy of enjoying continual support and patronage from you all-- our real audience for whom we love to write and bring out useful content. After all, the blog is all about the "endeavors that essentially yearn to encompass any common man's doubts & queries pertaining to Civil Engineering, Architecture, Home improvement, Lifestyle and allied fields."

So, did you also participate in the online survey that made us change the layout? If not, join us on Twitter and Facebook to remain abreast of the events as they happen. It might also make more difference than before as we are soon going to post about the yearly giveaways to the lucky few that may very well include a chance to win a discounted coveted trip to the "GIRI CAMP" located in the beautiful and mystical Himalayan sub-ranges by the sides of river Giri in the enchanting locales of Himachal Pradesh.
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QUICK NOTE
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Announcements to the yearly Giveaways would start commencing alongwith the aforementioned 1,00,000 Total Pageloads Landmark. Visit our blog; locate the 'Visitor Metrics Data showing Total Pageloads' that would soon turn to 1,00,000 benchmark (updated automatically by 'Google Stats') and keep checking out the details following soon thereafter on our blog and social media handles about the Yearly Giveaway Contests.

So keep tuned in. Should you like to take a look at the blog and check out the current pageload stats (which keep updating automatically with every single pageload from any part of the world), simply proceed by clicking here. You may also like to forward/share the information with your family and friends to spread the word about chance to participate in the upcoming Yearly Giveaway!
And, for all those reading this post and who are yet to subscribe, they may join us opting either the RSS feed mode or by Email subscription mode.

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5 good reasons why choosing professional home cleaning & maintenance services is worth in today's scenario

Friday, December 02, 2011 ||| POST TAGS ==> , , ,
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Yesterday's post here on this blog pondered upon the fact whether the common citizens would ever opt to hire professional home cleaning and maintenance agencies for getting his/her/their homes and dwellings professionally cleaned?

The idea for composing the said post came from a mailer that one of the 'BricksnMortar Edesk' members received on behalf of a leading general insurance company of India, ICICI Lombard, that perhaps seemed stressing on the benefits of utilizing the modern day professional home cleaning and maintenance agencies on account of health consciousness and time management. The reasoning extended in the mailer was good enough, and that is why we thought to share the idea with our readers as well.

Hereby, we are sharing the said mailer with you-- our esteemed readers too-- to know your point of view in this regard...


Cleaning your home periodically is one of the best ways in which you can maintain your home well. Unclean and badly managed houses tend to give way towards dust and hazardous organisms like termites. In this modern world where families tend to remain busy in their own personal lives, people often end up ignoring their homes. This is where a great solution can be found in a professional home cleaning service. Though many people would associate lethargy and high expenses with these services, it has many great advantages to offer.

Maintaining the balance in your family life, social life and home cleaning duties may be a difficult rope walk for you. In this situation, you can fulfill your home’s maintenance demands by hiring a cleaning services company that will clean up your place in an orderly fashion. You will be in a better position to focus on your work and care for your family once your home is taken care of.


If you are thinking of opting for a professional home cleaning company, here are the top 5 reasons why you should go for it:

  • It’s a time saver! Concentrating on your professional and personal life will be all the easier with a professional house cleaning service. With these premium services, you will find yourself with more free time that you can utilize to relax or go socializing with friends.

  • Show me the money! Professional cleaners could help you save your money. By spending some money, you will get skilled professionals who have the right know-how on keeping a house clean. This will surely save all the money you waste on buying useless cleaning products from the market that don’t really help in any way.

  • Day to day benefits! Cleaning the house routinely will be possible with professional cleaners. Compared to your domestic maid whose unannounced absence gets you irritated, cleaning professionals will be much more dependable.

  • Background clear! Doing a background check on your usual maids will be quite difficult and you wouldn’t want to hire someone doubtful. In case of professional cleaning services, the company conducts the necessary background checks on their workers saving you the grief and time.

  • Customized solutions! Finding a maid whose schedule matches your routine day is nearly impossible. This is where the flexible time offerings of cleaning services will have you impressed.
A badly managed house will definitely become a money pit in the end that cannot be handled even with a good home insurance plan. So, the best way to avoid this scenario is with a professional cleaning service that caters to all your home maintenance requirements brilliantly!


So, what do you think? Would you ever hire professional cleaning & maintenance agencies for you home?
Although it is well known that such services are quite common in the developed countries (due to shortage and/or expensive domestic helpers available) and in the office, institutional and commercial arena worldwide, yet we firmly believe the phenomenon has not totally become very popular with the common masses around the globe.

People still prefer to utilize their own efforts to clean their own dwellings, but the perception is likely to change especially in the developing countries, metro cities and larger townships where people are finding lesser and lesser time to spend on home and respective families due to changing lifestyle patterns, higher incomes due to both husband-wife being working professionals, enhanced quality of living, etc. etc.

Should you have any feedback, comment, observation on this topic, do send to us or publish as comment to this post. It would be nice to garner general feedback received from all of you.

Related previous post:
Would you ever hire professional cleaning & maintenance agencies for you home?

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Would you ever hire professional cleaning & maintenance agencies for you home?

Thursday, December 01, 2011 ||| POST TAGS ==> , , ,
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Since almost eternity when the civilized communities and settlers established their colonies, villages and towns-- all of us pay the due attention towards cleaning and maintenance of our homes, dwellings, work places, institutions, public areas, et al. for the simple reason that the place we live, work, play or roam in, should be clean, beautiful and most importantly, hygienic.

Mothers and fathers and elders used to teach their children the importance of cleanliness and hygiene towards which the important lessons of house cleaning were a must besides whatever curriculum the kids used to follow in the schools. Cleaning of houses was as important as maintaining personal hygiene. People used to spend quality time cleaning the places daily, and especially before and during the important festivals and functions.

Home & workplace cleaning and maintenance remains one of the utmost important works still. The only major difference from then and now is that all and everyone seems short of time to carry out such activities. With both the parents going to work; added with the fact that families have gone more nuclear than ever before, taking out quality time for cleaning & maintenance activities have become astronomically difficult.

Source: inetgiant
Fly to present times, and consider the professional home cleaning and maintenance service providers, who offer professional services for all those dwellers who either find no time to clean their homes by themselves or are too laid-back and/or posh to carry out the needful. Professional cleaning agencies come to rescue of all such individuals. These agencies can be hired for regular day to day petty cleaning works or for one time paid job for cleaning of entire home and allied spaces.

While these agencies charge certain amount depending on various factors that we are not going to discuss here today, the very question that comes to our mind is that-- Given an opportunity would you ever hire professional home cleaning & maintenance agencies?

Ponder about this and send us your feedback/ answers what you think. In the meanwhile, we would post tomorrow here on this blog as what many a survey companies have found out regarding this topic. We would also share with you what one of the media communication received by us through a mailer is stating regarding "5 reasons on why to choose professional home cleaning services". Till then bye from our side.

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